A change
of "scenery" for us when we were selected to create
the corporate identity for International Garden Products (IGP),
a Boston-based company positioned to become the leading source
of high-quality plants and related products to the international
consumer garden industry.
Quickly shifting
from our high-tech way of thinking, we designed a wide selection
of logosfrom beautiful and ornate to clean and practicalfrom
which the client chose the logo displayed. We are proud that this
mark often precedes IGP as it makes its presence known around
the globe.
With the
corporate identity successfully in place, we proceeded to design
the 12-page corporate capabilities brochure. The result truly
reflects the exquisite world of international gardeningand
the strong business practices needed to succeed.
To introduce
IGPs business units, we created sell sheets to tie in with
the brochure and smartly fit in its back pocket. Each sell sheet
followed our design template to maintain the consistency of the
entire corporate presentation.
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